Are you planning on pursuing an MBA in Media Management? Do you have questions like what the syllabus will consist of, what is the program structure, which top universities offer it, what are the career options, what salary will you make? Through the course of this article, we will answer all of these questions. So read on!
MBA in Media Management: An Overview
An MBA in media management is generally a two-year program. It prepares you for a managerial position within the field of media and entertainment. The objective of the program is to provide knowledge on how media can be moulded according to its audience.
Media management focuses on four key objectives of media— communicating, educating, persuading, and entertaining. The program also trains its students to develop media that is not only appealing, but also user-friendly, and interactive. Apart from specialising in media management, the program also offers specialisations in the area of brand communications, public relations, advertising media, and print media.
To be eligible for the MBA in media management program, you must have an aggregate score of 60% in your undergraduate program and have a good GMAT score. In addition, you will need a Statement of Purpose (SOP), Letter of Recommendation (LORs), and official transcripts to apply to any university offering the program. The application process for the MBA in media management program is identical to any university application process, however, the application fee might vary depending on the university you are applying to.
MBA in Media Management: Syllabus
Are you wondering what the program entails? Let us have a look at the syllabus of the program. The MBA in media management syllabus includes topics such as introduction to media management, media research, media technologies, information technology, marketing management, media management in print and radio, industrial and service marketing, innovation and entrepreneurship management, event management, consumer behaviour, television program production, radio program production, managerial communications, print media reporting and editing, business communication skills, and new age media.
These are some core subjects that are spread across one year. In the second year of the program, you can select the electives based on which field you want to specialise in. Some of the electives include human resource management, media marketing management, media economics, broadcast journalism, public relations and communications, and television direction and production.
MBA in Media Management: Program Structure
The MBA in media management is a two-year program. The first year consists of four semesters during which you will be engaging with core subjects. This includes an introduction on how to manage various kinds of media and additional management skills. In the second year, you can choose electives based on the subject area you want to specialise in. As part of your specialisation, you will be required to do research projects.
Top B-schools Offering an MBA in Media Management
Various business schools all over the world offer an MBA in media management. Let us have a look at the top business schools offering the program.
The top b-schools offering an MBA in media management in India are as follows:
| University | State | Tuition Fee |
| Amity University | Noida, Uttar Pradesh | INR 4,00,000+ |
| Jamia Millia Islamia University | New Delhi | INR 65,000+ |
| Indian Institute of Management | Indore, Madhya Pradesh | INR 7,80,000+ |
| University of Petroleum and Energy Studies (UPES) | Dehradun, Uttarakhand | INR 13,00,00+ |
| Indian Institute of Management | Udaipur, Rajasthan | INR 17,00,000 |
The top b-schools offering an MBA in media management abroad are as follows:
| University | Country | Program offered | Tuition fee |
| Cardiff University | Cardiff, UK | MBA in Media Management | INR 38,00,000 |
| Metropolitan College of New York | New York, USA | MBA in Media Management | INR 11,00,000 |
| The German University in Cairo | Cairo, Egypt | MBA in Media Management | Not available |
| IFA Paris | Paris, France | MBA in Fashion Management – Media Major | INR 13,00,000 |
Career Opportunities After an MBA in Media Management
The scope of an MBA in media management extends across various disciplines. This means there are numerous career opportunities available for you once you graduate. Some of these career opportunities include Digital Media Assistant, Channel Head, Media Analyst, Media Producer, Corporate Communication Head, Associate Content Manager, Public Relations Executive, Social Media Manager, Digital Media Producer, and Media Strategist.
Salary After MBA in Media Management
The average salary after an MBA in media management is as follows:
| Job Position | Average Salary in Indian Rupees |
| Digital Media Analyst | INR 5,00,000 |
| Channel Head | INR 30,00,000 |
| Corporate Communication Head | INR 20,00,000 |
| Media Manager | INR 7,00,000 |
| Media Strategist | INR 17,00,000 |
Pursuing an MBA in media management might be expensive, but the returns on investment are much higher. As you can see from the above table, the lowest starting salary is INR 5 lakhs per annum and the highest is INR 30 lakhs per annum. It is also important to note that the figures mentioned above are the average salaries you will receive within the first year of your work. As you gain years of work experience, you are bound to earn more.
We hope this article gives you some idea of MBA in media in management. Now that you have all the necessary details regarding the program, all there is left to do is begin your application process!