Do you want to pursue an MBA in marketing? Are you unsure about the details of the program? We will give you an overview of the program, the fee structure, top colleges to apply to, and a brief on what the program entails. So, read on!
An MBA in Marketing is a popular course pursued by most students. The shift from traditional marketing to digital or online marketing has expanded the scope of the marketing field. B-schools have also amended their courses accordingly, to keep up with the upcoming trends. Gaining an MBA degree with a specialisation in marketing does not confine to endorsing a company’s product, but it also paves the path for long term business opportunities. It will also enhance your entrepreneurial abilities.
MBA in Marketing: Course Overview
The MBA in Marketing course is usually a two-year program. However, some universities also offer the course for 1.5 years. This might also differ if you opt for a part-time course as opposed to a full-time course. Besides, the average tuition fee for an MBA in marketing ranges from about 18 lakhs to 20 lakhs per year.
While the tuition fee for the courses seems to be on the higher end, it might actually serve as an investment for your future. The average starting salary after you graduate with an MBA in marketing is well over 25 lakhs per annum. However, this is only for the first year, as you gain work experience year after year, your salary is bound to increase and you might yield close to a crore. So, the returns on investment are rather high if you pursue an MBA in marketing.
MBA in Marketing Syllabus
The MBA in Marketing syllabus includes some core topics such as marketing management, management information systems, human resource management, strategic management, marketing and management concepts. Some of the electives in this course include, marketing communications, international marketing, sales force management, marketing research, advertising management, business marketing operations, and new product development and marketing.
Eligibility Criteria for MBA in Marketing
If you are planning to pursue an MBA in Marketing, you should be eligible to do so. The eligibility criteria for the program is as follows:
- Must possess an aggregate score of 60% or above in your undergraduate or graduate program.
- Must have a valid GRE or GMAT score.
- Must have a sufficient amount of work experience or the number of years prescribed by the university you are applying to.
In addition, you must also have the commonly required documents such as Statement of Purpose (SOP), Letter of Recommendation (LORs), and official transcripts. Some universities might even require you to take a language proficiency test such as the IELTS or the TOEFL.
Application Process
Are you keen on applying for the program but aren’t sure how to? The MBA in marketing program follows the same application procedure as any other MBA program. You will be required to take the GMAT or GRE exam much ahead of the application, so that if you do not meet the target score set by the university you are applying to, you have the time to retake the exam. You might have to pay for some of the MBA applications. The application fee will be around INR 1500 to INR 2500 in India.
Top Universities that Offer MBA in Marketing
We have listed the top universities in the USA, the UK, Canada, and India that offer an MBA in marketing. Here are the universities in each country with the course offered and the tuition fees for the same.
Top Universities in USA offering MBA in Marketing
The top universities that offer an MBA in Marketing in the USA are as follows:
| University | Course Offered | Tution Fees in Rupees |
| University of Chicago | MBA in Marketing | INR 52,92,000 |
| University of Pennsylvania | MBA in Marketing, MBA in Marketing & Operations Management | INR 53,00,000 |
| New York University | MBA in Digital Marketing | INR 26,00,000 |
| University of Wisconsin | MBA in Business – Marketing | INR 31,00,000 |
| University of North Carolina | MBA in Marketing | INR 48,00,000 |
| University of Maryland | MBA in Business Administration & Marketing Analytics | INR 44,00,000 |
Top Universities in UK offering MBA in Marketing
The top universities that offer an MBA in Marketing in UK are as follows:
| University | Course Offered | Tuition Fees in Rupees |
| Nottingham Trent University | MBA in Digital Marketing | INR 26,00,000 |
| Coventry University | MBA in International Marketing | INR 33,00,000 |
| University of Cumbria | MBA in Digital Marketing | INR 8,58,146 |
| University of South Wales | MBA in Marketing | INR 18,00,00 |
| University of Leicester | MBA in Marketing | INR 1,443,348 |
Top B-schools in Canada offering MBA in Marketing
The top universities that offer an MBA in Marketing in Canada are as follows:
| University | Course offered | Tuition Fees in Rupees |
| McGill University | MBA in Management – Marketing | INR 24,00,000 |
| Fairleigh Dickinson University | MBA in Marketing | INR 15,28,000 |
Top B-schools in India offering MBA in Marketing
The top universities that offer an MBA in Marketing in India are as follows:
| University | Course offered | Tuition Fees in Rupees |
| Narsee Monjee Institute of Management Studies (NMIMS), Mumbai | MBA in Marketing | INR 6,00,000 |
| Symbiosis Institute of Business Management (SIBM), Pune | MBA in Marketing | INR 19,50,000 |
| SP Jain Institute of Management and Research (SPJIMR), Mumbai | MBA in Marketing | INR 17,50,000 |
| Great Lakes Institute of Management, Chennai | MBA in Marketing | INR 16,50,000 |
| Indian Institute of Management (IIM), Raipur | MBA in Marketing | INR 14,50,000 |
| Indian Institute of Technology (IIT), Madras | MBA in Marketing | INR 30,00,000 |
Salary After MBA in Marketing
Are you wondering how much you are likely to earn after your MBA in marketing? Here is the estimated salary after an MBA in marketing.
| Designation | Estimated Salary in Rupees |
| Marketing Manager | INR 52 Lakhs |
| Market Research Analyst | INR 40 Lakhs |
| Business Development Manager | INR 54 Lakhs |
| Digital Marketing Executive | INR 5 Lakhs |
| Digital Marketing Entrepreneur | INR 6 – 8 Lakhs |
It is important to note that the estimated salary is for the first year that you begin working. As you gain work experience, your salary will increase multifold. With a good amount of knowledge and experience, you might even be eligible to earn a crore per annum.
We have given you a detailed overview of MBA in marketing. Now all that there is left for you to do is, start your application process and register for the GMAT.
All the best!