Do you want to pursue an MBA in marketing? Are you unsure about the details of the program? We will give you an overview of the program, the fee structure, top colleges to apply to, and a brief on what the program entails. So read on!

An MBA in Marketing is a popular course pursued by most students. The shift from traditional marketing to digital or online marketing has expanded the scope of the marketing field. B-schools have also amended their courses accordingly, to keep up with the upcoming trends. Gaining an MBA degree with a specialisation in marketing does not confine to endorsing a company’s product, but it also paves the path for long term business opportunities. It will also enhance your entrepreneurial abilities.

MBA in Marketing: Course Overview

The MBA in Marketing course is usually a two-year program. However, some universities also offer the course for 1.5 years. This might also differ if you opt for a part-time course as opposed to a full-time course. Besides, the average tuition fee for an MBA in marketing ranges from about 18 lakhs to 20 lakhs per year. 

While the tuition fee for the courses seems to be on the higher end, it might actually serve as an investment for your future. The average starting salary after you graduate with an MBA in marketing is well over 25 lakhs per annum. However, this is only for the first year, as you gain work experience year after year, your salary is bound to increase and you might yield close to a crore. So, the returns on investment are rather high if you pursue an MBA in marketing. 

MBA in Marketing Syllabus 

The MBA in Marketing syllabus includes some core topics such as marketing management, management information systems, human resource management, strategic management, marketing and management concepts. Some of the electives in this course include, marketing communications, international marketing, sales force management, marketing research, advertising management, business marketing operations, and new product development and marketing.  

Eligibility Criteria for MBA in Marketing 

If you are planning to pursue an MBA in Marketing, you should be eligible to do so. The eligibility criteria for the program is as follows: 

  • Must possess an aggregate score of 60% or above in your undergraduate or graduate program.
  • Must have a valid GRE or GMAT score.
  • Must have a sufficient amount of work experience or the number of years prescribed by the university you are applying to.

In addition, you must also have the commonly required documents such as Statement of Purpose (SOP), Letter of Recommendation (LORs), and official transcripts. Some universities might even require you to take a language proficiency test such as  the IELTS or the TOEFL. 

Application Process

Are you keen on applying for the program but aren’t sure how to? The MBA in marketing program follows the  same application procedure as any other MBA program. You will be required to take the GMAT or GRE exam much ahead of the application, so  that if you do not meet the target score set by the university you are applying  to, you have the time to retake the exam. You might have to pay for some of the MBA applications. The application fee will be around INR 1500 to INR 2500 in India.

Top Universities that Offer MBA in Marketing

We have listed the top universities in the USA, the UK, Canada, and India that offer an MBA in marketing. Here are the universities in each country with the course offered and the tuition fees for the same.

Top Universities in USA offering MBA in Marketing 

The top universities that offer an MBA in Marketing in the USA are as follows: 

University  Course Offered  Tution Fees in Rupees
University of Chicago  MBA in Marketing  INR 52,92,000
University of Pennsylvania  MBA in Marketing, MBA in Marketing & Operations Management   INR 53,00,000
New York University  MBA in Digital Marketing  INR 26,00,000
University of Wisconsin  MBA in Business – Marketing  INR 31,00,000
University of North Carolina  MBA in Marketing  INR 48,00,000 
University of Maryland  MBA in Business Administration & Marketing Analytics  INR 44,00,000

Top Universities  in UK offering MBA in Marketing

The top universities that offer an MBA in Marketing  in UK are as follows:

University  Course Offered  Tuition Fees in Rupees
Nottingham Trent University  MBA in Digital Marketing  INR 26,00,000
Coventry University  MBA in International Marketing  INR 33,00,000
University of Cumbria MBA in Digital Marketing  INR 8,58,146 
University of South Wales MBA in Marketing  INR 18,00,00 
University of Leicester  MBA in Marketing  INR 1,443,348

Top B-schools in Canada offering MBA in Marketing

The top universities that offer an MBA in Marketing in Canada are as follows:

University  Course offered Tuition Fees in Rupees
McGill University  MBA in Management – Marketing  INR 24,00,000
Fairleigh Dickinson University  MBA in Marketing  INR 15,28,000

Top B-schools in India offering MBA in Marketing

The top universities that offer an MBA in Marketing in India are as follows:

University  Course offered  Tuition Fees in Rupees
Narsee Monjee Institute of Management Studies (NMIMS), Mumbai MBA in Marketing INR 6,00,000
Symbiosis Institute of Business Management (SIBM), Pune MBA in Marketing  INR 19,50,000
SP Jain Institute of Management and Research (SPJIMR), Mumbai MBA in Marketing INR 17,50,000
Great Lakes Institute of Management, Chennai MBA in Marketing  INR 16,50,000
Indian Institute of Management (IIM), Raipur MBA in Marketing INR 14,50,000
Indian Institute of Technology (IIT), Madras MBA in Marketing INR 30,00,000

Salary After MBA in Marketing

Are you wondering how much you are likely to earn after your MBA in marketing? Here is the estimated salary after an MBA in marketing.

Designation  Estimated Salary in Rupees
Marketing Manager  INR 52 Lakhs
Market Research Analyst  INR 40 Lakhs 
Business Development Manager INR 54 Lakhs 
Digital Marketing Executive  INR 5 Lakhs 
Digital Marketing Entrepreneur  INR 6 – 8 Lakhs 

It is important to note that the estimated salary is for the first year that you begin working. As you gain work experience, your salary will increase multifold. With a good amount of knowledge and experience, you might even be eligible to earn a crore per annum.

We have given you a detailed overview of MBA in marketing. Now all that there is left for you to do is, start your application process and register for the GMAT. All the best!

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